Juicer
Case study

How two price changes are adding over $31,000 a year at TAP.

TAP, a five-location quick-service brand in New York and Miami, accepted two of Juicer's price recommendations, made the edits in their point of sale, and went back to running their stores. Eleven weeks later, the change had banked $6,419, net of every bowl sale lost beyond the usual fall slowdown.

+$31.2K/yr
Projected annual margin,
from two menu items
$6,419
Already banked
in the first eleven weeks
105 days
To pay for a full year
of Juicer, all five stores
2
Menu items changed.
Juicer did the rest.
TAP
Founder-led quick-service, five locations
New York & Miami Counter & delivery Signature item pricing
About the operator

Two brothers run TAP, a growing quick-service brand known for its açaí bowls and tapioca sandwiches, with four locations in New York and one in Miami. They sell at the counter and across the delivery apps. Like most growing operators, they had a menu full of guest favorites and no clear view of which ones had room to move. Two years of sales history on their point of sale gave them year-over-year data, but no easy way to turn it into a pricing decision they could trust.

“

This isn't just brainstorming. It's going to save us a lot of time, and it gives us the data to take real action and see the results.

Pedro Uchoa CEO & Brand Visionary, TAP
The challenge

Repricing a best seller

Raising the price of a side item is one thing. Raising the price of a best seller is another: it's the item guests know by heart, and the one most likely to send them down the street. The founders had seen software for scheduling, onboarding, and invoicing everywhere, but nothing that told them what to charge. They wanted to know which items had room, how far the local market would let them go, and what a change would really be worth after any drop in demand.

What Juicer changed

Two best-selling bowls at three New York stores, each nudged up by a modest, benchmarked amount, with delivery-app prices moved in step.
Monster Bowl · 24 oz A top seller
↑ +$0.80
About 4%, benchmarked against the local market
Baby Bowl · 9 oz The entry size
↑ +$1.00
About 10%, benchmarked against the local market
How we measured it Deliberately conservative: every bowl sale lost beyond the fall slowdown across TAP's bowl menu counts against the result, and no demand gain is ever credited, so the number reflects what was actually kept.

How little it took

No consultant, no menu overhaul, no spreadsheet. The founders' part was one review and a few price edits.
1 Connect Juicer plugs into the point of sale once. Sales, menu, and delivery data flow in on their own, with no exports or spreadsheets. Juicer
2 Recommend Juicer finds the items with room to move, benchmarks them against tracked local competitors, and shows the projected impact and the reasoning, store by store. Juicer
3 Accept The founders reviewed two recommendations, clicked accept, updated the prices in their point of sale, and marked them done. Operator · minutes
4 Measure Juicer tracks every sale after go-live and reports the realized impact automatically, net of any drop in demand. Juicer
The result

Real money, net of every lost sale

Projected annual margin +$31,200 Projected from live transactions at the three repriced stores, net of any demand lost beyond the season.
Realized to date $6,419

Banked in the 75 days since go-live (Aug 26 – Nov 8), measured from actual sales. That's $86 a day, every day, from two items.

$2,603/mo Monthly margin lift at the projected run-rate
$86/day Net new margin per day, after lost sales
~90% Of the Baby Bowl's price gain kept after softer demand
The honest read

Demand dipped a little, and it was still worth it

Attach rate, bowls sold per store order, dipped after the change. About half of that was the season: as summer turned to fall, unchanged items softened too. Juicer's impact number already counts the rest against the result.

Attach rate · before → after
Monster Bowl11.90% → 10.74% −1.16pt
Baby Bowl10.51% → 8.91% −1.60pt
13 weeks before 75 days after

Over the same weeks, unchanged items at the same stores fell about 6%, and TAP's other bowls about 17%: guests ate fewer bowls across the menu as summer ended. Juicer only counts the drop beyond that slide against the result.

What we gained +4–10% more on each bowl sold
What it cost ~29% of the price gain given back to softer demand
The bottom line

Two menu items pay for a full year of Juicer in 105 days

Monthly cost vs. margin impact
$745
Juicer cost per month, 5 stores
$2,603
Margin impact projected / month
Payback 105 days Two items at three stores cover a full year of Juicer for all five stores in about three and a half months. Everything after that is margin.
Not countedFuture roundsJuicer recommends fresh changes every quarter, store by store.
Not countedThe data itselfCompetitor tracking, channel economics, and item-level insight across every store.

See what Juicer finds in your menu.

Most menus have room like this. We'll run a free sample pricing review on your own transactions, no change required to see the number.

Juicer Pricing decisions, made clear.  ·  juicerpricing.com