Use Caution When Implementing Dynamic Digital Menu Pricing on Your Own

Restaurants are hearing a lot about dynamic pricing for digital menus lately, and some are tempted to try it on their own. While it might seem like an easy thing to do to identify a handful of menu items and change the prices on digital channels, that's just the beginning of ensuring that it's being done in a way that doesn't have a detrimental impact on volume or guest sentiment.

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