The Reason Behind the Restaurant Industry's Push for Direct Orders

The interest in our new product, JUICER Compete, continues to grow. It seems that we have struck a nerve as the restaurant industry's number 1 priority today seems to be converting 3rd party delivery orders to 1st party orders. But in recent discussions with restaurant CEOs about the motivation to drive more direct business, I was surprised to learn that it's not always about economics. In this video, I talk about what I have discovered about why restaurants really want more direct business.