Could the Restaurant Delivery Trend Expand into the Hotel Industry?

Reading "Delivering the Digital Restaurant" taught me that the world has changed and all businesses should be considering how they can adapt to the new trend of having goods and services delivered to the consumer's home.

How could restaurants improve the delivery experience by improving the containers or methods of preparing the food? Could hotels also capitalize on this new trend by offering ancillary services that could bring the hotel brand into people's homes?