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JUICER offers automated data-driven pricing for restaurants.  We use proven data science to determine the optimal price, per menu item, per channel.  We then implement a level of dynamic pricing that each restaurant is comfortable with.  Some prefer to update prices for all menu items monthly, while some prefer to update each menu item for each day part.  In all cases, JUICER updates prices directly in your Point of Sale system making intelligent pricing hassle-free, and making your valuable resources available to provide better food quality and service.

Now... let's get a few obvious questions out of the way:

1. While JUICER can be used to apply a data-driven pricing strategy to all menus, we currently apply dynamic pricing to off-premise channels only.  This includes delivery, takeout and drive-thru.

2. JUICER does not advocate "surge pricing" for restaurants.  Doubling or tripling prices could destroy a restaurant's brand, and alienate its loyal customer base.  We approach pricing with our decades of experience in hospitality, balancing the opportunity for more profit with the preservation of consumer loyalty.

3. For restaurants who choose to implement 'dynamic' pricing, JUICER does not change prices every five minutes.   Prices change for certain menu items approximately 2 or 3 times each day.

How does it work?  We harvest as much of each restaurant's historical data as possible to identify patterns that indicate an area of opportunity.  We then begin by implementing price elasticity tests to determine the optimal price, per menu item, per channel for each unit.

...and we're just getting started.  Over the next several years, JUICER will be incorporating several external data sources to make our pricing decisions smarter.  Best of all, we offer a full service solution so that you can leave digital menu pricing to us and focus on what matters most.



We are our own people.  Each of us has a unique story that brings different attributes to the table.  The combination of these strengths is what gives us the ability to help one of the most pervasive industries reach a level of innovation and prosperity never seen before.  

At Juicer, we vow to work with our colleagues and partners with our ears wide open until we understand the nuances of what drives you and your business. We invite you to join us on this journey and be part of something that will change the restaurant industry and the way you do business forever. 



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The spirit of partnership is critical for a company like ours. We rely on our restaurants utilizing our technology to grow, we rely on our technology partners to both identify the restaurants to work with and to enable the interface to be as seamless as possible, and then we rely on ourselves to be able to foster those relationships and demonstrate drive and determination to help those relationships, foster our partnerships and grow our bottom line.


We believe in the power of our partnerships and understand that by working with those that share similar values and similar levels of commitment to growth, capability and empowerment — we can help restaurants succeed.

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We don’t take for granted the trust that is placed in us by our team members, our partners, and our restaurants. Doing something new, on the front end of innovation involves risk and we strive to do everything we can to demonstrate gratitude for the trust those parties have placed in us and commit to return to them everything in our power to deliver what we say we can.


From our technology to the way in which we engage with our partners, we strive to make the way we work as simple as possible. Demystifying technology and its utilization are critical to truly integrating the value they can bring to a restaurant’s ecosystem.

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We believe in working with those that have shared agendas aligned with our values and our mission to help restaurants. We choose to recruit, partner and work with those that believe in the future of our industry with the same spirit of hospitality surging through our veins, with uncompromising conduct, that is demonstrated by the respect for the role we play in shaping our future.


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We seek to improve continuously. We demand the best of ourselves and strive to provide it to those who count on us every single day. We strive to innovate, to be bold and to pick ourselves up when we make mistakes — all in the pursuit of producing the best possible solutions for our clients and partners , and demonstrate that they can count on us to push the boundaries of what is possible with the right kind of vision and freedom to think ‘what if’?


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Drew was the Founder and CEO of Jetsetter and one of Kayak's founding members, bringing two decades of experience as an entrepreneur. Starting his career in hospitality as director of pricing at Starwood, he saw the opportunity to apply his experience to the restaurant industry.




Ashwin has 20 years of experience as a technology entrepreneur and travel industry executive.  He has built his career finding ways for hotels to increase their direct revenue and profitability.  His company, Regatta Travel Solutions, became the industry's most innovative reservations platform prior to its acquisition in 2016.  Now he has turned is attention to the restaurant industry.  




Best-selling author of "Delivering the Digital Restaurant," Carl is a global retail executive and board member whose experience spans blue-chip companies (Head of Retail at BP-owned ampm), disruptive start-up ventures (VP Operations—Kitchen United), and restaurants (Alfa Co). Carl has been recognized as a Power Player by Nations Restaurant News & Business Insider for his thought leadership in supporting restaurants.




Marco began his career at Expedia and then worked for major Las Vegas resorts like Harrah's Entertainment and Wynn Las Vegas & Encore. In 2010 he co-founded Duetto which has become one of the most successful and innovative revenue management software solutions in the hotel industry. Marco served in many roles with Duetto from Chief Product Officer, to Marketing and Strategy.

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